If I would come in the States to open an italian restaurant?
July 28th, 2011
Hello, I’m italian (from L’Aquila near Rome) and I would like to go in the States for to open an italian restaurant.
Do you know how can I do?
How can I find a commercial local in the States from Italy or during a travel there?
Thanks for the answers! ![]()
MAX!
Heh heh… You’d better come to the US first and talk with somebody in the restaurant business before risking your hard-earned cash in an enterprise that couldn’t exactly turn out as hoped.
First, Americans have a different attitude towards food than Italians. They look for a place where they can have a quick bite for lunch, and never order a full course unless they are having dinner with their date and want to impress the girl.
Plus, the majority of them have their tastebuds gravely compromised by all the heavily processed and overspiced food they had been fed since a tender age, and therefore good Italian food tastes too bland for them unless they are having penne arrabbiata or spaghetti amatriciana (I say "spaghetti" because that’s the 90% of the pasta they eat. They ignore that pasta comes in over 150 shapes and sizes, and probably even if they knew, they don’t care).
So be careful about what you are looking into, if you just walk into an American grocery store you will remain horrified by the kind of products you could find there, some of which are a real crime against Italian food culture (I’m talking about "grated parmesan" cheese sold in cans who looks – and tastes – like plastic, "romano" cheese made from cow milk, and "Asiago" cheese made in the US and totally different from the real thing, and many more creepy foods).
And you want to do business by serving American customers real Italian food? Fat chance! Watch the movie "Big Night", and you will have an idea of what I am talking about.